Mumbai/Navi Mumbai-based Arpita Mukherjee, known online as @iarpita_mukherjee (formerly ikabir_yadav), has carved a remarkable niche for herself in the world of social media content creation. With seven years of experience under her belt, Arpita has transformed from a TikTok sensation with over a million followers to a celebrated mom influencer, connecting with audiences through relatable and humorous content about motherhood and couple life.
Arpita’s journey hasn’t been without its challenges. The overnight loss of her substantial TikTok following, coupled with a personal heartbreak of a miscarriage, prompted her to take a temporary hiatus from social media. However, driven by the love for her first child, she found the strength to rebuild her presence from scratch, demonstrating remarkable resilience and determination.
Today, Arpita is a mother of two, Kabir and Khia, and a recognized figure in the digital landscape. Her content resonates deeply with mothers and housewives, many of whom find solace and connection in her lighthearted portrayal of the daily joys and struggles of raising children.
Her dedication and authenticity have earned her numerous accolades, including “The Best Mom Influencer/Content Creator 2024” presented by Jio News and “Supermom 2024.” She has also been featured in prominent media outlets such as NDTV, India Today, Hindustan Times, Mid-Day, The Better India, and Republic TV, and even made an appearance in the Swedish National Television series “Homecoming.” Further recognitions include Baby chakra’s Top Mom Influencer 2023, Top 10 Digital Creators in Mumbai.
Beyond her online presence, Arpita is a woman of diverse talents. A multilingual speaker proficient in six languages, she is also a state-level table tennis champion, a dancer, and an artist. This multifaceted personality adds depth and richness to her content, making her even more engaging and relatable.
Arpita’s journey is a testament to the power of perseverance and authenticity. Her advice to aspiring content creators is simple yet powerful: “Believe in yourself, be the real you, and don’t stop in what you are doing, and even if it contributes 20% of your effort out of 100% at the moment! Just stay in the game.”
Find Arpita Mukherjee on Social Media:
Instagram – https://www.instagram.com/iarpita_mukherjee
Facebook – https://www.facebook.com/share/18Jpfu35Rf/
You tube – https://youtube.com/@iarpita_mukherjee
