In today's fast-paced digital landscape, where attention spans are shorter than ever, storytelling has emerged as a powerful tool in the world of digital public relations (PR). Brands are realizing that crafting compelling narratives and sharing impactful stories can captivate audiences, evoke emotions, and build lasting connections. One such...
Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light. Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made for Bollywood stars like Amitabh...
Is gender diversity still a dream in boardrooms? Partho Dasgupta talks about the long road ahead for gender inclusion in corporates. Is India falling behind in the gender diversity aspect? Partho Dasgupta BARC Ex-CEO shares what exactly India needs to overcome this hurdle India and Presently Managing Partner, Thoth Advisors. The...
The Indian aviation sector has received a much-needed boost with Air India's recent announcement of their plans to purchase new aircraft. This is great news for the industry and could lead to exciting developments in the coming years. Deepak Talwar, a prominent Indian aviation figure, has been a strong advocate...
Indian property trade is well known for its massive involvement of black money and the market practices of paying a little bit white and just dumping the rest of the cash and paying minimum taxes and hiding your black money forever. Right? In an interview with famous Luxury Real...
Business news in recent days has been full of impending doom - Dow Jones down 20% from its peak, US 10 yr Bond at a multi year high, Dollar Index near 115 - all pointing to a bear market. But often hidden behind the bad news is a good...
The government has suggested a 30 per cent tax on the transfer of any virtual digital asset. The finance minister said today in Budget 2022 that no deductions other than acquisition costs will be allowed, and no transaction losses will be carried forward. And, the second big move is...
The Union Budget 2022 is certainly growth-oriented & futuristic as it covers different facets of technology and embraces digital adoption widely.  Whether it is the introduction of a New Digital Rupee or Central Bank Digital Currency (CBDC), legitimizing private cryptocurrencies & NFT (with 30% tax imposition on virtual assets), Digital...
Mr Gaurav Mehta, Founder, Jaipur Watch Company, shares his thoughts.  We want to make India a watch design and manufacturing hub. To achieve this goal, we would want the government to provide financial and policy incentives. One of the things that the government can do is increase the import duty...
As the Founder and Chairperson of GVK Group which operates in the energy sector, Dr GVK Reddy offers crucial insights into the industry’s present position and future path. With the launch of FAME India (Faster Adoption and Manufacturing of Hybrid and Electric vehicle) scheme in 2015, the Union Government signaled...