In today's fast-paced digital landscape, where attention spans are shorter than ever, storytelling has emerged as a powerful tool in the world of digital public relations (PR). Brands are realizing that crafting compelling narratives and sharing impactful stories can captivate audiences, evoke emotions, and build lasting connections. One such...
As the Founder and Chairperson of GVK Group which operates in the energy sector, Dr GVK Reddy offers crucial insights into the industry’s present position and future path.
With the launch of FAME India (Faster Adoption and Manufacturing of Hybrid and Electric vehicle) scheme in 2015, the Union Government signaled...
The Indian aviation sector has received a much-needed boost with Air India's recent announcement of their plans to purchase new aircraft. This is great news for the industry and could lead to exciting developments in the coming years.Deepak Talwar, a prominent Indian aviation figure, has been a strong advocate...
By Piyush Gupta, CEO of VosmosDigital experiences were once measured by how many people they could reach. Scale mattered, and access was the primary metric of success. But reach without relevance rarely sustains attention. Today’s audiences expect more than uniform interfaces and standard messaging, they seek experiences that...
Mr Gaurav Mehta, Founder, Jaipur Watch Company, shares his thoughts. We want to make India a watch design and manufacturing hub. To achieve this goal, we would want the government to provide financial and policy incentives. One of the things that the government can do is increase the import duty...
The journey into the entrepreneurial mindset begins with a reflection on humanity's earliest days when Homo sapiens ventured beyond the African savannah in search of sustenance and security. Fast forward to the modern world; from the Industrial Revolution to the Information Revolution, humans have built products and technologies to...
Delhi : Startled by the exodus of millions of labourers amid the Covid-19 lockdown, NITI Aayog has prepared a draft policy on migrants.Eminent corporate lawyer — Gautam Khaitan has called National Policy on migrant labour essential for the overall development of the nation. While calling them “nation makers,” he...
By Sourya Rongala, Paari School of Business, SRM University, A.PA few days before Makar Sankranti, markets across India begin to change colour. Sugarcane appears at street corners, kites hang from shop ceilings, tilgul packets stack up near cash counters, and trains swiftly begin to fill with people heading home.It...
Author: Dr. Debabrata Senapati,Assistant Professor, Computer Science and Engineering, SRM University - APIn the world of personal finance, there is a fundamental distinction that often separates those who merely survive from those who truly thrive. It is the difference between saving and investing. While the two terms are often...
By – Pankaj BelwariarDirector Communications – SRM University – AP ( Amaravati)In a bold move to supercharge India's infrastructure, Finance Minister Nirmala Sitharaman announced seven new high-speed rail corridors as "growth connectors" spanning Mumbai-Pune, Pune-Hyderabad, Hyderabad-Bengaluru, Hyderabad-Chennai, Chennai-Bengaluru, and Delhi-Siliguri. These join the ongoing Mumbai-Ahmedabad bullet train project, with...
