In an exclusive interaction, Vishal Shah, Co-Founder and CEO of Synersoft Technologies Pvt. Ltd., sheds light on the evolving cybersecurity landscape for small and medium enterprises (SMEs). With cyber threats on the rise and compliance requirements tightening, SMEs often struggle to secure their digital assets effectively. Shah discusses how...
By-Dr. Nirmal Singh,Assistant Professor, Department of EconomicsEaswari School of Liberal Arts, SRM University -AP (Amaravati)Amid mounting geopolitical tensions, the global economy is beginning to reflect its macroeconomic consequences. Following recent military escalations involving the US, Israel, and Iran, the Iranian authorities have moved to block the Strait of...
By – Dr Srabani Basu , Associate Professor, Dept. of Literature and Languages, SRM University-APLeadership is often associated with sharper judgment, deeper experience, and superior decision-making ability. Individuals rise to positions of influence precisely because they are believed to possess these qualities.Yet cognitive science reveals a paradox.The same mental...
The following article is attributed to Roshan S. Bisht, Co-founder and CEO, Asort.comIn an era marked by increasing environmental awareness and consumer demand for sustainability, the concept of "going green" has permeated nearly every industry. Yet, amidst the proliferation of eco-friendly labels and green marketing campaigns, a troubling trend...
By - Dr. Pavithra .M RAssistant Professor,Paari School of Business,SRM University – APManagement education in India stands at a pivotal juncture. While business schools continue to grow and upgrade, the essential goal of cultivating agile, ethical and socially conscious leaders remains largely unfulfilled. In an era of rapid change,...
Cryptocurrency is becoming more popular in India. Many people are investing in Bitcoin, Ethereum, and other digital coins. But along with this growth, there are also rising cases of crypto scams. From fake investment schemes to influencers selling "get-rich-quick" courses, scammers are finding new ways to cheat people.What Is...
In today's fast-paced digital landscape, where attention spans are shorter than ever, storytelling has emerged as a powerful tool in the world of digital public relations (PR). Brands are realizing that crafting compelling narratives and sharing impactful stories can captivate audiences, evoke emotions, and build lasting connections. One such...
By – Pankaj BelwariarDirector Communications – SRM University – AP ( Amaravati)In a bold move to supercharge India's infrastructure, Finance Minister Nirmala Sitharaman announced seven new high-speed rail corridors as "growth connectors" spanning Mumbai-Pune, Pune-Hyderabad, Hyderabad-Bengaluru, Hyderabad-Chennai, Chennai-Bengaluru, and Delhi-Siliguri. These join the ongoing Mumbai-Ahmedabad bullet train project, with...
By - Dr. Srabani Basu, Associate Professor, Literature & Languages& Prof. Y Siva Sankar, Director AdmissionsLeadership is often assessed through competencies, outcomes, and styles, be it in boardrooms, classrooms, and corridors of power. Yet beneath strategy decks and performance metrics lies a subtler architecture of the invisible drivers of...
By- Dr Mrutyunjaya Sahoo, Assistant Professor, Paari School of Business,SRM University - AP, (Amaravati)Over the past decade, India has witnessed a significant transformation in its payment ecosystem, moving steadily from a cash-intensive economy to a predominantly cashless one. Indian households and firms are now increasingly familiar with digital modes...
