By - Dr. Srabani Basu, Associate Professor, Literature & Languages& Prof. Y Siva Sankar, Director AdmissionsLeadership is often assessed through competencies, outcomes, and styles, be it in boardrooms, classrooms, and corridors of power. Yet beneath strategy decks and performance metrics lies a subtler architecture of the invisible drivers of...
Dr. Siva Sankar , Director Admissions and Dr. Srabani Basu, Associate Professor, Dept. of Literature and Languages, SRM University-APAn expanding organization is like an orchestra that keeps adding more musicians without appointing a stronger conductor.At first, the music grows richer. Louder. More ambitious.But slowly, sections begin following different cues....
By-Dr. Pavithra. M R, Assistant Professor,Paari School of Business, SRM University – APA Pivotal Shift in India's Digital LandscapeOver the last decade, India has pulled off a financial miracle that caught the global banking sector off guard. Through the Unified Payments Interface (UPI), the nation bypassed the slow, expensive...
Innovation has always been a driving force behind economic growth, and India is no exception. The Indian economy has been undergoing significant changes in recent years, with a strong focus on innovation and technology. In fact, in 2022, India made it to the top 40 countries in the Global...
By - Dr. Satchidananda TripathyAssistant Professor, Department of Management, Paari School of Business, SRM University, APThe middle class today enjoys higher incomes than previous generations yet paradoxically save less than ever before. Rising salaries, greater access to credit, changing lifestyles, and rising living costs have created a situation in which...
By Prof. Y Siva Sankar Yellampalli – SRM University -AP.In India's diverse and complex socio-economic landscape, the discussion around innovation and invention is incredibly important. As the country faces the challenges of the 21st century, a significant question arises: Does India need innovation or invention more urgently? This isn't...
By – Dr Srabani Basu , Associate Professor, Dept. of Literature and Languages, SRM University-APLeadership is often associated with sharper judgment, deeper experience, and superior decision-making ability. Individuals rise to positions of influence precisely because they are believed to possess these qualities.Yet cognitive science reveals a paradox.The same mental...
In today's fast-paced digital landscape, where attention spans are shorter than ever, storytelling has emerged as a powerful tool in the world of digital public relations (PR). Brands are realizing that crafting compelling narratives and sharing impactful stories can captivate audiences, evoke emotions, and build lasting connections. One such...
Dr. P.S.Biswa Bhusan Sahoo- Astt. Professor – SRM University -AP.The Indian government's budget for 2024 is a model of strategic forethought and sound economic judgment. This well-planned budget has paved the way for a new period of development, invention, and social advancement. The Union Budget 2024 has highlighted the...
The Union Budget 2022 is certainly growth-oriented & futuristic as it covers different facets of technology and embraces digital adoption widely. Whether it is the introduction of a New Digital Rupee or Central Bank Digital Currency (CBDC), legitimizing private cryptocurrencies & NFT (with 30% tax imposition on virtual assets), Digital...
