And why, when the fire goes out, even a perfect office feels unbearableBy – Pankaj Belwariar, Director Communications, SRM University-APThe Office That Had Everything — Except PurposePicture two offices. In the first, the air conditioning hums perfectly, the cafeteria serves gourmet meals, ergonomic chairs cradle every spine, and the...
By :-Prof. Siva Sankar Yellampalli, Director Admissions and Dr.Srabani Basu- Associate Professor , SRM University -AP ( Amaravati)Ever find yourself caught in a Sisyphean cycle at work, endlessly pushing the same boulder uphill, only to have it roll down back down?Youknow thedrill. Amissedtargethere,anemployee jumping shipthere, a chorus of angry...
The Union Budget 2022 is certainly growth-oriented & futuristic as it covers different facets of technology and embraces digital adoption widely. Whether it is the introduction of a New Digital Rupee or Central Bank Digital Currency (CBDC), legitimizing private cryptocurrencies & NFT (with 30% tax imposition on virtual assets), Digital...
By Adv. Praful PotdarIndia’s fintech revolution has transformed the financial behavior of millions—streamlining lending, payments, and investment. Yet, behind the convenience lies a pressing reality: legal protections have not always kept pace with the speed of innovation.The last few years have seen a significant rise in consumer litigation against...
Dr. Siva Sankar , Director Admissions and Dr. Srabani Basu, Associate Professor, Dept. of Literature and Languages, SRM University-APAn expanding organization is like an orchestra that keeps adding more musicians without appointing a stronger conductor.At first, the music grows richer. Louder. More ambitious.But slowly, sections begin following different cues....
Dr. P.S.Biswa Bhusan Sahoo- Astt. Professor – SRM University -AP.The Indian government's budget for 2024 is a model of strategic forethought and sound economic judgment. This well-planned budget has paved the way for a new period of development, invention, and social advancement. The Union Budget 2024 has highlighted the...
By - Dr. Satchidananda TripathyAssistant Professor, Department of Management, Paari School of Business, SRM University, APThe middle class today enjoys higher incomes than previous generations yet paradoxically save less than ever before. Rising salaries, greater access to credit, changing lifestyles, and rising living costs have created a situation in which...
The government has suggested a 30 per cent tax on the transfer of any virtual digital asset. The finance minister said today in Budget 2022 that no deductions other than acquisition costs will be allowed, and no transaction losses will be carried forward. And, the second big move is...
The Power of Storytelling in Digital PR: How Brand Maker RD is Helping Brands Connect with Audiences
In today's fast-paced digital landscape, where attention spans are shorter than ever, storytelling has emerged as a powerful tool in the world of digital public relations (PR). Brands are realizing that crafting compelling narratives and sharing impactful stories can captivate audiences, evoke emotions, and build lasting connections. One such...
Timely and disciplined tax planning can help tremendously! – Alok Kumar AgarwalTax planning is a crucial aspect of personal finance that involves the strategic management of one's financial affairs to minimize tax liabilities and maximize savings. By utilizing legal provisions and tax-efficient strategies, individuals can optimize their financial...












