The Union Budget 2022 is certainly growth-oriented & futuristic as it covers different facets of technology and embraces digital adoption widely. Whether it is the introduction of a New Digital Rupee or Central Bank Digital Currency (CBDC), legitimizing private cryptocurrencies & NFT (with 30% tax imposition on virtual assets), Digital...
By- Dr Mrutyunjaya Sahoo, Assistant Professor, Paari School of Business,SRM University - AP, (Amaravati)Over the past decade, India has witnessed a significant transformation in its payment ecosystem, moving steadily from a cash-intensive economy to a predominantly cashless one. Indian households and firms are now increasingly familiar with digital modes...
By Aditya Mishra, Arman Ahmed | Indian Institute of Management, UdaipurColgate-Palmolive may have quietly reshaped the multi-billion-dollar global market research industry. Not with a breakthrough consumer product, and not with a viral advertising campaign. Instead, it did so through a corporate research effort demonstrating how advanced AI systems can...
The average monthly household expenditure in India has more than doubled over the past decade, as reported by the Ministry of Statistics and Programme Implementation on Saturday, February 24. The Household Consumption Expenditure Survey Report 2022-23 serves as a cornerstone in understanding the intricate economic dynamics of households across...
Dr. P.S.Biswa Bhusan Sahoo- Astt. Professor – SRM University -AP.The Indian government's budget for 2024 is a model of strategic forethought and sound economic judgment. This well-planned budget has paved the way for a new period of development, invention, and social advancement. The Union Budget 2024 has highlighted the...
Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light.Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made for Bollywood stars like Amitabh...
By - Dr. Satchidananda TripathyAssistant Professor, Department of Management, Paari School of Business, SRM University, APThe middle class today enjoys higher incomes than previous generations yet paradoxically save less than ever before. Rising salaries, greater access to credit, changing lifestyles, and rising living costs have created a situation in which...
In today's fast-paced digital landscape, where attention spans are shorter than ever, storytelling has emerged as a powerful tool in the world of digital public relations (PR). Brands are realizing that crafting compelling narratives and sharing impactful stories can captivate audiences, evoke emotions, and build lasting connections. One such...
By :-Prof. Siva Sankar Yellampalli, Director Admissions and Dr.Srabani Basu- Associate Professor , SRM University -AP ( Amaravati)Ever find yourself caught in a Sisyphean cycle at work, endlessly pushing the same boulder uphill, only to have it roll down back down?Youknow thedrill. Amissedtargethere,anemployee jumping shipthere, a chorus of angry...
By - Dr. Pavithra .M RAssistant Professor,Easwari School of Liberal Arts, SRM University – AP (Amaravati)The Pressure to RespondWe live in a world that seems to have developed an intolerance for waiting. Messages are expected to receive immediate replies and E-mails demand quick responses. Meetings are packed into calendars...
