By - Dr. Satchidananda TripathyAssistant Professor, Department of Management, Paari School of Business, SRM University, APThe middle class today enjoys higher incomes than previous generations yet paradoxically save less than ever before. Rising salaries, greater access to credit, changing lifestyles, and rising living costs have created a situation in which...
In today's fast-paced digital landscape, where attention spans are shorter than ever, storytelling has emerged as a powerful tool in the world of digital public relations (PR). Brands are realizing that crafting compelling narratives and sharing impactful stories can captivate audiences, evoke emotions, and build lasting connections. One such...
Cloud Computing Transforms Businesses and Supercharges Productivity:In a groundbreaking revelation that is set to reshape the business landscape, renowned AI expert Asif Nusrat has declared cloud computing as the ultimate catalyst for transformative growth and unparalleled productivity. With his unrivaled expertise and visionary insights, Nusrat unveils a paradigm-shifting perspective...
By Piyush Gupta, CEO of VosmosDigital experiences were once measured by how many people they could reach. Scale mattered, and access was the primary metric of success. But reach without relevance rarely sustains attention. Today’s audiences expect more than uniform interfaces and standard messaging, they seek experiences that...
By- Dr Srabani Basu, Associate Professor, Department of Literature and Languages, SRM University APFor centuries, leadership was largely understood through the language of authority, vision, strategy, and influence. Leaders were expected to make rational decisions, formulate optimal plans, and guide rational followers toward rational goals. It was an elegant...
By - Dr. Kammula Sunil KumarAssistant Professor, CSE Department, SRM University -AP ( Amaravati)UPI payment is usually pictured the same way: a smartphone, a QR code, an internet connection, and a tap. That picture leaves out a large part of the country. India still has an estimated 400 million...
Environmental protection has emerged as one of the most pressing constitutional, legal, and governance challenges of the twenty-first century. While industrialisation, urbanisation, infrastructure expansion, and economic development have significantly contributed to India's growth story, these advancements have often come at a considerable environmental cost. Deforestation, industrial pollution, depletion of...
The journey into the entrepreneurial mindset begins with a reflection on humanity's earliest days when Homo sapiens ventured beyond the African savannah in search of sustenance and security. Fast forward to the modern world; from the Industrial Revolution to the Information Revolution, humans have built products and technologies to...
The Indian aviation sector has received a much-needed boost with Air India's recent announcement of their plans to purchase new aircraft. This is great news for the industry and could lead to exciting developments in the coming years.Deepak Talwar, a prominent Indian aviation figure, has been a strong advocate...
Mahatma Gandhi is remembered across the world as an advocate of truth, non-violence, human dignity and social justice. Yet, before becoming one of the most influential figures of the twentieth century, Gandhi was a trained barrister who experienced the realities of legal practice in India and South Africa.His professional...
