Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light.Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made for Bollywood stars like Amitabh...
The journey into the entrepreneurial mindset begins with a reflection on humanity's earliest days when Homo sapiens ventured beyond the African savannah in search of sustenance and security. Fast forward to the modern world; from the Industrial Revolution to the Information Revolution, humans have built products and technologies to...
Customs duties are kind of little-known taxes that play a big role in shaping India's economic balance of payment demography. Let us imagine what would happen if everything we imported suddenly became much cheaper. It might sound interesting, but economists know it could harm local businesses. Customs duties help...
The Reserve Bank of India (RBI) has brought down the key repo (repurchasing option) rate from 6.50% to 6.25% after holding the rate for two years. A repo rate is the interest rate at which commercial banks get short-term loans from the RBI. In the 53rd & first MPC...
By Prof. Y Siva Sankar Yellampalli – SRM University -AP.In India's diverse and complex socio-economic landscape, the discussion around innovation and invention is incredibly important. As the country faces the challenges of the 21st century, a significant question arises: Does India need innovation or invention more urgently? This isn't...
By - Dr. Pavithra .M RAssistant Professor,Paari School of Business,SRM University – APManagement education in India stands at a pivotal juncture. While business schools continue to grow and upgrade, the essential goal of cultivating agile, ethical and socially conscious leaders remains largely unfulfilled. In an era of rapid change,...
Timely and disciplined tax planning can help tremendously! – Alok Kumar AgarwalTax planning is a crucial aspect of personal finance that involves the strategic management of one's financial affairs to minimize tax liabilities and maximize savings. By utilizing legal provisions and tax-efficient strategies, individuals can optimize their financial...
By- Dr. Varsha SambhajeAssistant Professor, Department of Computer Science and EngineeringSRM University, APHave you ever wondered how trains arrive on time, how electricity reaches every home despite fluctuating demand, or how online banking detects fraud before you even suspect it?Behind these everyday conveniences lies an invisible thinking power, which...
Innovation has always been a driving force behind economic growth, and India is no exception. The Indian economy has been undergoing significant changes in recent years, with a strong focus on innovation and technology. In fact, in 2022, India made it to the top 40 countries in the Global...
The following article is attributed to Roshan S. Bisht, Co-founder and CEO, Asort.comIn an era marked by increasing environmental awareness and consumer demand for sustainability, the concept of "going green" has permeated nearly every industry. Yet, amidst the proliferation of eco-friendly labels and green marketing campaigns, a troubling trend...












