By- Dr. Varsha SambhajeAssistant Professor, Department of Computer Science and EngineeringSRM University, APHave you ever wondered how trains arrive on time, how electricity reaches every home despite fluctuating demand, or how online banking detects fraud before you even suspect it?Behind these everyday conveniences lies an invisible thinking power, which...
The Power of Storytelling in Digital PR: How Brand Maker RD is Helping Brands Connect with Audiences
In today's fast-paced digital landscape, where attention spans are shorter than ever, storytelling has emerged as a powerful tool in the world of digital public relations (PR). Brands are realizing that crafting compelling narratives and sharing impactful stories can captivate audiences, evoke emotions, and build lasting connections. One such...
The Indian aviation sector has received a much-needed boost with Air India's recent announcement of their plans to purchase new aircraft. This is great news for the industry and could lead to exciting developments in the coming years.Deepak Talwar, a prominent Indian aviation figure, has been a strong advocate...
In an exclusive interaction, Vishal Shah, Co-Founder and CEO of Synersoft Technologies Pvt. Ltd., sheds light on the evolving cybersecurity landscape for small and medium enterprises (SMEs). With cyber threats on the rise and compliance requirements tightening, SMEs often struggle to secure their digital assets effectively. Shah discusses how...
By- Dr Srabani Basu, Associate Professor, Department of Literature and Languages, SRM University APFor centuries, leadership was largely understood through the language of authority, vision, strategy, and influence. Leaders were expected to make rational decisions, formulate optimal plans, and guide rational followers toward rational goals. It was an elegant...
Business news in recent days has been full of impending doom - Dow Jones down 20% from its peak, US 10 yr Bond at a multi year high, Dollar Index near 115 - all pointing to a bear market. But often hidden behind the bad news is a good...
Mahatma Gandhi is remembered across the world as an advocate of truth, non-violence, human dignity and social justice. Yet, before becoming one of the most influential figures of the twentieth century, Gandhi was a trained barrister who experienced the realities of legal practice in India and South Africa.His professional...
The following article is attributed to Roshan S. Bisht, Co-founder and CEO, Asort.comIn an era marked by increasing environmental awareness and consumer demand for sustainability, the concept of "going green" has permeated nearly every industry. Yet, amidst the proliferation of eco-friendly labels and green marketing campaigns, a troubling trend...
By Adv. Praful PotdarIndia’s fintech revolution has transformed the financial behavior of millions—streamlining lending, payments, and investment. Yet, behind the convenience lies a pressing reality: legal protections have not always kept pace with the speed of innovation.The last few years have seen a significant rise in consumer litigation against...
Author: Dr. Debabrata Senapati,Assistant Professor, Computer Science and Engineering, SRM University - APIn the world of personal finance, there is a fundamental distinction that often separates those who merely survive from those who truly thrive. It is the difference between saving and investing. While the two terms are often...












