By :-Prof. Siva Sankar Yellampalli, Director Admissions and Dr.Srabani Basu- Associate Professor , SRM University -AP ( Amaravati)Ever find yourself caught in a Sisyphean cycle at work, endlessly pushing the same boulder uphill, only to have it roll down back down?Youknow thedrill. Amissedtargethere,anemployee jumping shipthere, a chorus of angry...
In today's fast-paced digital landscape, where attention spans are shorter than ever, storytelling has emerged as a powerful tool in the world of digital public relations (PR). Brands are realizing that crafting compelling narratives and sharing impactful stories can captivate audiences, evoke emotions, and build lasting connections. One such...
Dr. Siva Sankar , Director Admissions and Dr. Srabani Basu, Associate Professor, Dept. of Literature and Languages, SRM University-APAn expanding organization is like an orchestra that keeps adding more musicians without appointing a stronger conductor.At first, the music grows richer. Louder. More ambitious.But slowly, sections begin following different cues....
By- Dr. Dhamodharan M (Assistant Professor) and Sri Shamicsha M (Research Scholar),Department of Psychology, Easwari School of Liberal Arts, SRM University APThe budgetary proposal of the financial year 2026-27 presents a unique opportunity for the researchers to evaluate whether the increased discourse on mental health has been translated into...
By Aditya Mishra, Arman Ahmed | Indian Institute of Management, UdaipurColgate-Palmolive may have quietly reshaped the multi-billion-dollar global market research industry. Not with a breakthrough consumer product, and not with a viral advertising campaign. Instead, it did so through a corporate research effort demonstrating how advanced AI systems can...
Dr. P.S.Biswa Bhusan Sahoo- Astt. Professor – SRM University -AP.The Indian government's budget for 2024 is a model of strategic forethought and sound economic judgment. This well-planned budget has paved the way for a new period of development, invention, and social advancement. The Union Budget 2024 has highlighted the...
The journey into the entrepreneurial mindset begins with a reflection on humanity's earliest days when Homo sapiens ventured beyond the African savannah in search of sustenance and security. Fast forward to the modern world; from the Industrial Revolution to the Information Revolution, humans have built products and technologies to...
Timely and disciplined tax planning can help tremendously! – Alok Kumar AgarwalTax planning is a crucial aspect of personal finance that involves the strategic management of one's financial affairs to minimize tax liabilities and maximize savings. By utilizing legal provisions and tax-efficient strategies, individuals can optimize their financial...
By- Dr Srabani Basu, Associate Professor, Department of Literature and Languages, SRM University APFor centuries, leadership was largely understood through the language of authority, vision, strategy, and influence. Leaders were expected to make rational decisions, formulate optimal plans, and guide rational followers toward rational goals. It was an elegant...
Over the past two decades, Anil Hiralal Shah—also known in market and official records as “Raju Barter”—has been referenced across a wide range of India’s regulatory, investigative, and judicial proceedings relating to financial market oversight. Publicly available documents show that his name has appeared in parliamentary reports, tribunal orders,...
