By Aditya Mishra, Arman Ahmed | Indian Institute of Management, UdaipurColgate-Palmolive may have quietly reshaped the multi-billion-dollar global market research industry. Not with a breakthrough consumer product, and not with a viral advertising campaign. Instead, it did so through a corporate research effort demonstrating how advanced AI systems can...
By- Dr Mrutyunjaya Sahoo, Assistant Professor, Paari School of Business,SRM University - AP, (Amaravati)Over the past decade, India has witnessed a significant transformation in its payment ecosystem, moving steadily from a cash-intensive economy to a predominantly cashless one. Indian households and firms are now increasingly familiar with digital modes...
Mr Gaurav Mehta, Founder, Jaipur Watch Company, shares his thoughts. We want to make India a watch design and manufacturing hub. To achieve this goal, we would want the government to provide financial and policy incentives. One of the things that the government can do is increase the import duty...
By Piyush Gupta, CEO of VosmosDigital experiences were once measured by how many people they could reach. Scale mattered, and access was the primary metric of success. But reach without relevance rarely sustains attention. Today’s audiences expect more than uniform interfaces and standard messaging, they seek experiences that...
In an exclusive interaction, Vishal Shah, Co-Founder and CEO of Synersoft Technologies Pvt. Ltd., sheds light on the evolving cybersecurity landscape for small and medium enterprises (SMEs). With cyber threats on the rise and compliance requirements tightening, SMEs often struggle to secure their digital assets effectively. Shah discusses how...
By – Dr Srabani Basu , Associate Professor, Dept. of Literature and Languages, SRM University-APLeadership is often associated with sharper judgment, deeper experience, and superior decision-making ability. Individuals rise to positions of influence precisely because they are believed to possess these qualities.Yet cognitive science reveals a paradox.The same mental...
By- Dr. Varsha SambhajeAssistant Professor, Department of Computer Science and EngineeringSRM University, APHave you ever wondered how trains arrive on time, how electricity reaches every home despite fluctuating demand, or how online banking detects fraud before you even suspect it?Behind these everyday conveniences lies an invisible thinking power, which...
By- Dr. Siva Sankar Y, Director- Admissions, SRM University-APGoals Inspire. Systems Deliver.The most effective leaders don't just set targets — they build the system for teams to hit them reliably, year after year.Dr. Siva SankarWalk into most management meetings, and you will hear the same language: targets, KPIs, conversion...
The average monthly household expenditure in India has more than doubled over the past decade, as reported by the Ministry of Statistics and Programme Implementation on Saturday, February 24. The Household Consumption Expenditure Survey Report 2022-23 serves as a cornerstone in understanding the intricate economic dynamics of households across...
By Adv. Praful PotdarIndia’s fintech revolution has transformed the financial behavior of millions—streamlining lending, payments, and investment. Yet, behind the convenience lies a pressing reality: legal protections have not always kept pace with the speed of innovation.The last few years have seen a significant rise in consumer litigation against...
