In an exclusive interaction, Vishal Shah, Co-Founder and CEO of Synersoft Technologies Pvt. Ltd., sheds light on the evolving cybersecurity landscape for small and medium enterprises (SMEs). With cyber threats on the rise and compliance requirements tightening, SMEs often struggle to secure their digital assets effectively. Shah discusses how...
By – Pankaj BelwariarDirector Communications – SRM University – AP ( Amaravati)In a bold move to supercharge India's infrastructure, Finance Minister Nirmala Sitharaman announced seven new high-speed rail corridors as "growth connectors" spanning Mumbai-Pune, Pune-Hyderabad, Hyderabad-Bengaluru, Hyderabad-Chennai, Chennai-Bengaluru, and Delhi-Siliguri. These join the ongoing Mumbai-Ahmedabad bullet train project, with...
Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light.Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made for Bollywood stars like Amitabh...
By :-Prof. Siva Sankar Yellampalli, Director Admissions and Dr.Srabani Basu- Associate Professor , SRM University -AP ( Amaravati)Ever find yourself caught in a Sisyphean cycle at work, endlessly pushing the same boulder uphill, only to have it roll down back down?Youknow thedrill. Amissedtargethere,anemployee jumping shipthere, a chorus of angry...
Innovation has always been a driving force behind economic growth, and India is no exception. The Indian economy has been undergoing significant changes in recent years, with a strong focus on innovation and technology. In fact, in 2022, India made it to the top 40 countries in the Global...
Is gender diversity still a dream in boardrooms? Partho Dasgupta talks about the long road ahead for gender inclusion in corporates.Is India falling behind in the gender diversity aspect? Partho Dasgupta BARC Ex-CEO shares what exactly India needs to overcome this hurdle India and Presently Managing Partner, Thoth Advisors.The...
In today's fast-paced digital landscape, where attention spans are shorter than ever, storytelling has emerged as a powerful tool in the world of digital public relations (PR). Brands are realizing that crafting compelling narratives and sharing impactful stories can captivate audiences, evoke emotions, and build lasting connections. One such...
By – Dr Srabani Basu , Associate Professor, Dept. of Literature and Languages, SRM University-APLeadership is often associated with sharper judgment, deeper experience, and superior decision-making ability. Individuals rise to positions of influence precisely because they are believed to possess these qualities.Yet cognitive science reveals a paradox.The same mental...
Dr. Siva Sankar , Director Admissions and Dr. Srabani Basu, Associate Professor, Dept. of Literature and Languages, SRM University-APAn expanding organization is like an orchestra that keeps adding more musicians without appointing a stronger conductor.At first, the music grows richer. Louder. More ambitious.But slowly, sections begin following different cues....
