By - Dr. Pavithra .M RAssistant Professor,Paari School of Business,SRM University – APManagement education in India stands at a pivotal juncture. While business schools continue to grow and upgrade, the essential goal of cultivating agile, ethical and socially conscious leaders remains largely unfulfilled. In an era of rapid change,...
By- Dr. Varsha SambhajeAssistant Professor, Department of Computer Science and EngineeringSRM University, APHave you ever wondered how trains arrive on time, how electricity reaches every home despite fluctuating demand, or how online banking detects fraud before you even suspect it?Behind these everyday conveniences lies an invisible thinking power, which...
The Power of Storytelling in Digital PR: How Brand Maker RD is Helping Brands Connect with Audiences
In today's fast-paced digital landscape, where attention spans are shorter than ever, storytelling has emerged as a powerful tool in the world of digital public relations (PR). Brands are realizing that crafting compelling narratives and sharing impactful stories can captivate audiences, evoke emotions, and build lasting connections. One such...
Customs duties are kind of little-known taxes that play a big role in shaping India's economic balance of payment demography. Let us imagine what would happen if everything we imported suddenly became much cheaper. It might sound interesting, but economists know it could harm local businesses. Customs duties help...
In an exclusive interaction, Vishal Shah, Co-Founder and CEO of Synersoft Technologies Pvt. Ltd., sheds light on the evolving cybersecurity landscape for small and medium enterprises (SMEs). With cyber threats on the rise and compliance requirements tightening, SMEs often struggle to secure their digital assets effectively. Shah discusses how...
By Aditya Mishra, Arman Ahmed | Indian Institute of Management, UdaipurColgate-Palmolive may have quietly reshaped the multi-billion-dollar global market research industry. Not with a breakthrough consumer product, and not with a viral advertising campaign. Instead, it did so through a corporate research effort demonstrating how advanced AI systems can...
Environmental protection has emerged as one of the most pressing constitutional, legal, and governance challenges of the twenty-first century. While industrialisation, urbanisation, infrastructure expansion, and economic development have significantly contributed to India's growth story, these advancements have often come at a considerable environmental cost. Deforestation, industrial pollution, depletion of...
By Adv. Praful PotdarIndia’s fintech revolution has transformed the financial behavior of millions—streamlining lending, payments, and investment. Yet, behind the convenience lies a pressing reality: legal protections have not always kept pace with the speed of innovation.The last few years have seen a significant rise in consumer litigation against...
Mr Gaurav Mehta, Founder, Jaipur Watch Company, shares his thoughts. We want to make India a watch design and manufacturing hub. To achieve this goal, we would want the government to provide financial and policy incentives. One of the things that the government can do is increase the import duty...
Dr. Siva Sankar Director Admissions and Dr. Srabani Basu, Associate Professor, SRM University-APA boardroom is not merely a room. It is a stage where visibility is negotiated in silence long before words are spoken. Some enter like background music, present but unnoticed. Others arrive like a well-tuned instrument where...












