By Prof. Y Siva Sankar Yellampalli – SRM University -AP.In India's diverse and complex socio-economic landscape, the discussion around innovation and invention is incredibly important. As the country faces the challenges of the 21st century, a significant question arises: Does India need innovation or invention more urgently? This isn't...
The Power of Storytelling in Digital PR: How Brand Maker RD is Helping Brands Connect with Audiences
In today's fast-paced digital landscape, where attention spans are shorter than ever, storytelling has emerged as a powerful tool in the world of digital public relations (PR). Brands are realizing that crafting compelling narratives and sharing impactful stories can captivate audiences, evoke emotions, and build lasting connections. One such...
Is gender diversity still a dream in boardrooms? Partho Dasgupta talks about the long road ahead for gender inclusion in corporates.Is India falling behind in the gender diversity aspect? Partho Dasgupta BARC Ex-CEO shares what exactly India needs to overcome this hurdle India and Presently Managing Partner, Thoth Advisors.The...
The average monthly household expenditure in India has more than doubled over the past decade, as reported by the Ministry of Statistics and Programme Implementation on Saturday, February 24. The Household Consumption Expenditure Survey Report 2022-23 serves as a cornerstone in understanding the intricate economic dynamics of households across...
By- Dr. Varsha SambhajeAssistant Professor, Department of Computer Science and EngineeringSRM University, APHave you ever wondered how trains arrive on time, how electricity reaches every home despite fluctuating demand, or how online banking detects fraud before you even suspect it?Behind these everyday conveniences lies an invisible thinking power, which...
The following article is attributed to Roshan S. Bisht, Co-founder and CEO, Asort.comIn an era marked by increasing environmental awareness and consumer demand for sustainability, the concept of "going green" has permeated nearly every industry. Yet, amidst the proliferation of eco-friendly labels and green marketing campaigns, a troubling trend...
The Indian aviation sector has received a much-needed boost with Air India's recent announcement of their plans to purchase new aircraft. This is great news for the industry and could lead to exciting developments in the coming years.Deepak Talwar, a prominent Indian aviation figure, has been a strong advocate...
By- Dr. Pavithra .M RAssistant Professor, Easwari School of Liberal Arts, SRM University – AP (Amaravati)The Leader Who Walks into the RoomWhen a new leader walks into a room, people usually notice the title first. They may stand up, become more careful with their words and wait to...
The journey into the entrepreneurial mindset begins with a reflection on humanity's earliest days when Homo sapiens ventured beyond the African savannah in search of sustenance and security. Fast forward to the modern world; from the Industrial Revolution to the Information Revolution, humans have built products and technologies to...
Customs duties are kind of little-known taxes that play a big role in shaping India's economic balance of payment demography. Let us imagine what would happen if everything we imported suddenly became much cheaper. It might sound interesting, but economists know it could harm local businesses. Customs duties help...












