By Prof. Y Siva Sankar Yellampalli – SRM University -AP.In India's diverse and complex socio-economic landscape, the discussion around innovation and invention is incredibly important. As the country faces the challenges of the 21st century, a significant question arises: Does India need innovation or invention more urgently? This isn't...
By - Dr. Mrutyunjaya SahooAssistant Professor and Mr. Raghav Sai Krishna Vallakavi, Ph.D.ScholarPaari School of Business, SRM University-AP-Amaravati, Andhra PradeshDerivatives majorly revolve around information about speculation, risk, and sudden market volatility. Many individuals choose futures and options trading to achieve quick profits in a shorter time frame. While few...
Environmental protection has emerged as one of the most pressing constitutional, legal, and governance challenges of the twenty-first century. While industrialisation, urbanisation, infrastructure expansion, and economic development have significantly contributed to India's growth story, these advancements have often come at a considerable environmental cost. Deforestation, industrial pollution, depletion of...
By – Dr Srabani Basu , Associate Professor, Dept. of Literature and Languages, SRM University-APLeadership is often associated with sharper judgment, deeper experience, and superior decision-making ability. Individuals rise to positions of influence precisely because they are believed to possess these qualities.Yet cognitive science reveals a paradox.The same mental...
By Piyush Gupta, CEO of VosmosDigital experiences were once measured by how many people they could reach. Scale mattered, and access was the primary metric of success. But reach without relevance rarely sustains attention. Today’s audiences expect more than uniform interfaces and standard messaging, they seek experiences that...
Introduction:Mahatma Gandhi, a champion of nonviolent resistance, left an indelible mark on South Africa through his legal battles against discrimination. This article delves into five pivotal legal cases where Gandhi's tenacity and conviction not only secured legal victories but also left an enduring impact on the fight for justice...
Cloud Computing Transforms Businesses and Supercharges Productivity:In a groundbreaking revelation that is set to reshape the business landscape, renowned AI expert Asif Nusrat has declared cloud computing as the ultimate catalyst for transformative growth and unparalleled productivity. With his unrivaled expertise and visionary insights, Nusrat unveils a paradigm-shifting perspective...
The Power of Storytelling in Digital PR: How Brand Maker RD is Helping Brands Connect with Audiences
In today's fast-paced digital landscape, where attention spans are shorter than ever, storytelling has emerged as a powerful tool in the world of digital public relations (PR). Brands are realizing that crafting compelling narratives and sharing impactful stories can captivate audiences, evoke emotions, and build lasting connections. One such...
By :-Prof. Siva Sankar Yellampalli, Director Admissions and Dr.Srabani Basu- Associate Professor , SRM University -AP ( Amaravati)Ever find yourself caught in a Sisyphean cycle at work, endlessly pushing the same boulder uphill, only to have it roll down back down?Youknow thedrill. Amissedtargethere,anemployee jumping shipthere, a chorus of angry...
By- Dr. Siva Sankar Y, Director- Admissions, SRM University-APGoals Inspire. Systems Deliver.The most effective leaders don't just set targets — they build the system for teams to hit them reliably, year after year.Dr. Siva SankarWalk into most management meetings, and you will hear the same language: targets, KPIs, conversion...












