Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light.Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made for Bollywood stars like Amitabh...
By Aditya Mishra, Arman Ahmed | Indian Institute of Management, UdaipurColgate-Palmolive may have quietly reshaped the multi-billion-dollar global market research industry. Not with a breakthrough consumer product, and not with a viral advertising campaign. Instead, it did so through a corporate research effort demonstrating how advanced AI systems can...
In an exclusive interaction, Vishal Shah, Co-Founder and CEO of Synersoft Technologies Pvt. Ltd., sheds light on the evolving cybersecurity landscape for small and medium enterprises (SMEs). With cyber threats on the rise and compliance requirements tightening, SMEs often struggle to secure their digital assets effectively. Shah discusses how...
By - Dr. Pavithra .M RAssistant Professor,Paari School of Business,SRM University – APManagement education in India stands at a pivotal juncture. While business schools continue to grow and upgrade, the essential goal of cultivating agile, ethical and socially conscious leaders remains largely unfulfilled. In an era of rapid change,...
Mr Gaurav Mehta, Founder, Jaipur Watch Company, shares his thoughts. We want to make India a watch design and manufacturing hub. To achieve this goal, we would want the government to provide financial and policy incentives. One of the things that the government can do is increase the import duty...
By – Pankaj BelwariarDirector Communications – SRM University – AP ( Amaravati)In a bold move to supercharge India's infrastructure, Finance Minister Nirmala Sitharaman announced seven new high-speed rail corridors as "growth connectors" spanning Mumbai-Pune, Pune-Hyderabad, Hyderabad-Bengaluru, Hyderabad-Chennai, Chennai-Bengaluru, and Delhi-Siliguri. These join the ongoing Mumbai-Ahmedabad bullet train project, with...
A contemporary perspective on leadership, organizational change, and sustainable growthBy- Dr. Banee Bandana Das
Associate Head AAI, AiTI, SRM University-APTransformational leadership goes beyond managing tasks and performance targets. It focuses on inspiring people around a shared vision, encouraging innovation, developing individual potential, and creating meaningful organizational change. In an environment...
By-Dr. Nirmal Singh,Assistant Professor, Department of EconomicsEaswari School of Liberal Arts, SRM University -AP (Amaravati)Amid mounting geopolitical tensions, the global economy is beginning to reflect its macroeconomic consequences. Following recent military escalations involving the US, Israel, and Iran, the Iranian authorities have moved to block the Strait of...
The following article is attributed to Roshan S. Bisht, Co-founder and CEO, Asort.comIn an era marked by increasing environmental awareness and consumer demand for sustainability, the concept of "going green" has permeated nearly every industry. Yet, amidst the proliferation of eco-friendly labels and green marketing campaigns, a troubling trend...
Dr. Siva Sankar Director Admissions and Dr. Srabani Basu, Associate Professor, SRM University-APA boardroom is not merely a room. It is a stage where visibility is negotiated in silence long before words are spoken. Some enter like background music, present but unnoticed. Others arrive like a well-tuned instrument where...
