By - Dr. Srabani Basu, Associate Professor, Literature & Languages& Prof. Y Siva Sankar, Director AdmissionsLeadership is often assessed through competencies, outcomes, and styles, be it in boardrooms, classrooms, and corridors of power. Yet beneath strategy decks and performance metrics lies a subtler architecture of the invisible drivers of...
The Union Budget 2022 is certainly growth-oriented & futuristic as it covers different facets of technology and embraces digital adoption widely. Whether it is the introduction of a New Digital Rupee or Central Bank Digital Currency (CBDC), legitimizing private cryptocurrencies & NFT (with 30% tax imposition on virtual assets), Digital...
Dr. Siva Sankar , Director Admissions and Dr. Srabani Basu, Associate Professor, Dept. of Literature and Languages, SRM University-APAn expanding organization is like an orchestra that keeps adding more musicians without appointing a stronger conductor.At first, the music grows richer. Louder. More ambitious.But slowly, sections begin following different cues....
The revival of Jet Airways will depend on the airlines' abilities to regain some of the profitable domestic and international routes. Without it, the airlines will face several hiccups, a seasoned market analyst has said.
Delhi : Market expert Deepak Talwar has said that Jet Airways, once India’s largest airline,...
By Piyush Gupta, CEO of VosmosDigital experiences were once measured by how many people they could reach. Scale mattered, and access was the primary metric of success. But reach without relevance rarely sustains attention. Today’s audiences expect more than uniform interfaces and standard messaging, they seek experiences that...
Kolkata (West Bengal) , 23rd July, 2024: Lalit Beriwala, a prominent figure in the steel and metals industry, commends the Union Budget 2024-25 presented by Finance Minister Nirmala Sitharaman. True to the tradition of growth-driven and inclusive budgeting, this Budget stands out for its focus on four key areas:...
Sidhantt Suri, Founder and Chief Executive Officer of DeliverIt and Urban Harvest, believes leadership is tested most when things are going well. Not during crises but during comfort.
In a conversation with ET Now, Sidhantt Suri spoke about a belief that has shaped his journey. For any business, the real...
By :-Prof. Siva Sankar Yellampalli, Director Admissions and Dr.Srabani Basu- Associate Professor , SRM University -AP ( Amaravati)Ever find yourself caught in a Sisyphean cycle at work, endlessly pushing the same boulder uphill, only to have it roll down back down?Youknow thedrill. Amissedtargethere,anemployee jumping shipthere, a chorus of angry...
Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light.Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made for Bollywood stars like Amitabh...
By – Dr Srabani Basu , Associate Professor, Dept. of Literature and Languages, SRM University-APLeadership is often associated with sharper judgment, deeper experience, and superior decision-making ability. Individuals rise to positions of influence precisely because they are believed to possess these qualities.Yet cognitive science reveals a paradox.The same mental...












