SRIZO: Bringing Global Luxury Furniture Closer to India
New Delhi / Foshan: Every home tells a story, and furniture is often the language that defines it. In India’s booming luxury interiors market, one company has carved a distinct identity — SRIZO, the country’s biggest importer of luxury furniture from China. By creating a bridge between Indian clients and the world’s largest furniture hubs in Foshan and Dongguan, SRIZO has transformed how people design their homes and commercial spaces.
Founded by brothers Mr. Animesh Tyagi and Mr.Abhishek Tyagi, SRIZO is not just an import service but an experience — from personally guiding clients through showrooms in China to ensuring seamless shipping, customs clearance, and installation in India. We sat down with the co-founders to discuss their journey, philosophy, and vision for SRIZO.
Q: How did SRIZO evolve from an idea into a brand?
Animesh Tyagi: It began as a vision to give Indian buyers direct access to international showrooms. Catalogues never truly reflected the quality or scale of what’s available abroad. SRIZO was created to give clients that firsthand experience, with us managing everything behind the scenes.
Q: What was your very first project like?
Abhishek Tyagi: Our first project was a villa in Delhi. The clients were hesitant at first, but when they walked through Foshan’s showrooms, they were amazed. That project became a benchmark and gave us the confidence to scale SRIZO further.
Q: What makes China’s furniture market so special?
Animesh Tyagi: It’s the combination of innovation, variety, and customization. You can walk into one showroom and see ultra-modern Italian-inspired designs, and in the next, find handcrafted classical pieces. The scale is something India has never seen before.
Q: How do you manage client expectations during the China trip?
Abhishek Tyagi: We prepare them in advance, explaining the variety they’ll encounter. Once there, we guide them carefully — helping shortlist showrooms, negotiating prices, and ensuring every choice matches their vision. It’s exciting but also structured.
Q: What type of clients typically travel with you?
Animesh Tyagi: We’ve had families building dream homes, developers furnishing resorts, and architects sourcing for high-end projects. They all want exclusivity, and SRIZO makes sure they get access to pieces not found in local stores.
Q: Has trust ever been a hurdle in your business?
Abhishek Tyagi: In the early days, yes. Clients worried about large payments
abroad. That’s why we built a transparent system with contracts, phased payments, and offices in both India and China. Today, most of our business comes from referrals, which is proof of that trust.
Q: Can you share a project that felt especially rewarding?
Animesh Tyagi: A luxury farmhouse in Gurgaon stands out. The client wanted every detail to reflect international living — from chandeliers to outdoor lounges. Watching it come alive was like watching a dream being built piece by piece.
Q: How do you handle logistics, which is often the most complicated part?
Abhishek Tyagi: We’ve created a system where nothing is left to chance. Goods are consolidated and inspected in China, shipping paperwork is handled professionally, and our India team takes care of customs clearance. Clients only see the final, smooth delivery.
Q: How important is customization in today’s market?
Animesh Tyagi: Very important. Clients don’t just want furniture; they want pieces that reflect their personality. Whether it’s a different finish, fabric, or dimension, Chinese factories offer customization at a level that’s hard to find elsewhere.
Q: What trends do you see shaping the future of interiors in India?
Abhishek Tyagi: Clients are leaning toward sustainable materials, bold statement pieces, and even technology-integrated furniture. They want homes that stand out, and importing allows them to explore beyond what’s available locally.
Q: How do architects and designers benefit from working with SRIZO?
Animesh Tyagi: We give them access to a world of designs they can present to their clients. With SRIZO, they can promise international quality and then actually deliver it — without worrying about execution or logistics.
Q: What is your biggest learning from building SRIZO?
Abhishek Tyagi: That trust and service matter more than anything else. Clients may come for the product, but they stay for the way we manage the journey. That’s what sets us apart in a competitive industry.
Q: Where do you see SRIZO five years from now?
Animesh Tyagi: I see SRIZO becoming a brand that defines luxury furniture in India. If someone asks about imported furniture, the only name people should think of is SRIZO. That’s the level of brand recall we’re building.
Q: One final message for clients considering luxury interiors?
Abhishek Tyagi: Don’t limit yourself to catalogues or ordinary options. Experience the scale of China’s luxury furniture markets with us, and let SRIZO turn your vision into reality. With us, you don’t just buy furniture — you create a lifestyle.
