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The Rise of Synthetic Consumers: How AI Is Rewriting The Market Research
By Aditya Mishra, Arman Ahmed | Indian Institute of Management, UdaipurColgate-Palmolive may have quietly reshaped the multi-billion-dollar global market research industry. Not with a...
India’s ₹1.3 Lakh Crore Advertising Market Has an Offline Accountability Problem. A Bengaluru Startup...
Bengaluru (Karnataka) : India's advertising industry has entered the age of precision. Brands spending online can track nearly everything: who saw an ad, who...
AI Mocktail Machine: How RollingFizz Is Rewiring India’s Mocktail Industry
India’s first intelligent mocktail machine network is live — serving venues, events, and homes with zero alcohol and zero compromise.New Delhi , June 15,...
The Role of Behavioural Economics in Leadership
By- Dr Srabani Basu, Associate Professor, Department of Literature and Languages, SRM University APFor centuries, leadership was largely understood through the language of authority,...
Kolkata Photographer Monojit Dutta Wins Grand Prize at Samsung’s India #withGalaxy Photography Contest
Kolkata-based photographer Monojit Dutta, widely known as "Kolkatar Chobiwala", has been announced as a Grand Winner of Samsung's prestigious India #withGalaxy Photography Contest, one...
