India’s intercity bus travel sector is about to witness a major shake-up. On 19th October 2025, VBDGo will officially launch as a next-generation online bus ticket booking platform, designed to transform the way passengers, operators, and agents interact with road travel. With offices in Bangalore, Jabalpur, and Satna (M.P), VBDGo promises to blend legacy trust with cutting-edge technology, setting a new benchmark in the travel and transportation industry.
A 76-Year Legacy Meets Digital Disruption
Behind VBDGo stands a remarkable legacy of Purswani Bus Service. The Purswani family has been at the heart of bus transport in Madhya Pradesh since 1949, when Shri Jaisaram Purswani pioneered passenger bus services in the region. His son, Shri Veer Bhan Das Purswani, expanded operations, eventually building one of the most trusted names in road travel across central India.
Now, in 2025, Nishit Purswani, the fourth-generation entrepreneur, is steering this heritage into the digital era. Nishit, Founder of VBDGo, envisions creating an all-in-one ecosystem where booking a bus ticket becomes as seamless as hailing a cab. Naming the company after his grandfather—Veer Bhan Das (VBD)—Nishit honors his family’s legacy while building for the future.
“Trust is our backbone,” Nishit emphasizes. “For decades, people in Madhya Pradesh relied on the Purswani Bus Service. Now, with VBDGo, we’re keeping that same trust alive, but now through technology, affordability, and convenience.”
What Makes VBDGo Different?
At first glance, VBDGo might look like any other bus ticket aggregator. But dig deeper, and the platform’s differentiators become clear:
Parcel Booking as a USP: For the first time in India, passengers and businesses can book parcels directly on intercity buses using VBDGo’s app or website. Whether it’s a student sending luggage home or a shopkeeper moving goods between towns, this feature offers unmatched convenience.
Operators and Agents at the Core: Unlike other platforms that treat operators and agents as secondary players, VBDGo is building an ecosystem where both operators and agents are front and center. Operators can list their buses, manage schedules, and monitor seat availability through a dedicated admin panel, while local travel agents get their own agent panel to digitize bookings and earn commissions. This ensures growth not just for passengers, but for the entire industry chain.
Passenger-Friendly Features: From a built-in wallet and saved passenger details to multilingual support and 24/7 customer service, VBDGo ensures a smooth user experience.
Lowest Price Guarantee: Nishit promises that post-launch, VBDGo will offer more affordable fares than any competitor, making intercity bus travel lighter on the pocket.
Visit www.vbdgo.com to know more about the platform ahead of its launch.
From Tier-2 Cities to National Expansion
VBDGo’s immediate focus is Madhya Pradesh, Uttar Pradesh, and Maharashtra, particularly tier-2 and tier-3 cities that remain underserved by big-ticket travel apps. By first dominating the local market and then expanding outward, Nishit believes the brand can build both scale and loyalty.
The expansion roadmap is ambitious. Beyond buses, VBDGo plans to integrate hotels, trains, and taxis into its platform, creating a one-stop travel solution. Partnerships with major entities like IRCTC are already being considered, reflecting the company’s commitment to seamless travel planning.
Green Wheels for the Future
Sustainability is also part of the vision. Alongside the digital platform, the Purswani family is preparing to roll out electric intercity buses from Satna to major cities like Jabalpur, Rewa, Bhopal, Indore, and Prayagraj. These buses aim to reduce carbon emissions while maintaining the reliability VBD passengers have trusted for generations.
“The future of transport is electric,” Nishit says. “By combining VBDGo’s tech-first platform with EV buses, we’re not just talking about convenience—we’re talking about responsibility.”
From Steam Engines to Smart Apps: A Success Story
The Purswani family’s journey is nothing short of remarkable. In the 1950s, they were among the first to introduce steam-engine buses in Madhya Pradesh, pioneering road mobility when private transport was still a rarity. Over the decades, their Purswani Bus Service became synonymous with reliability, connecting countless towns and villages across northern and central India.
Now, Nishit is taking that legacy online. VBDGo is more than just a business—it is a story of continuity, resilience, and reinvention. From steam engines to smart apps, the brand embodies how tradition can evolve to meet modern demands without losing its core values.
The Road Ahead
As VBDGo prepares for its October launch, excitement is building across Madhya Pradesh. Operators see an opportunity to digitize their operations, agents see new revenue streams, and passengers see cheaper, easier travel. For Nishit, however, this is just the beginning.
“VBDGo is not just a company—it’s a movement,” he says. “A movement to make intercity travel transparent, affordable, and sustainable. Our goal is simple: to be India’s most trusted travel platform, starting from Madhya Pradesh and expanding nationwide.”
With legacy roots, disruptive features, and bold ambitions, VBDGo isn’t just entering the bus ticketing game—it’s rewriting the rules. The countdown to 19th October 2025 marks the beginning of a new chapter in Indian travel, where trust meets technology and every journey tells a story.
Website: www.vbdgo.com
