In 2020, India’s taxi service sector was controlled by two giants — Ola and Uber. Though the ease of app-based booking had transformed city commuting, underlying issues started emerging. Exorbitant commission deductions, erratic prices, cancellations, and safety concerns — particularly for women — were daily issues. Drivers found it difficult to make a living as platforms deducted 20–30% commission, and commuters suffered from soaring prices and variable service levels.
Flash forward to the present, and both the drivers’ and passengers’ expectations have changed. Today’s commuter doesn’t only want convenience, but also transparency, equity, and most of all, trust. This is where OTO Cabs is making its impact — not by imitating the giants, but by upsetting the very premise of how cab service works.
Co-founded by Lucky Gupta, a young entrepreneur-innovator, OTO Cabs operates on a zero-commission subscription model — a paradigm shift in the ride-hailing industry. Drivers pay a flat subscription fee and keep 100% of the fare amount, resulting in improved earnings, lower stress, and service behavior improvement. For passengers, this translates to transparent pricing — no surprise costs, no unwarranted surge fares, and improved service quality from incentivized drivers.
But wait, there’s more. OTO’s platform is designed with safety-first features, including women’s security — with AI-powered ride tracking, validated drivers, and an in-app emergency response system. The brand is also rewriting the rules for trust through punctual rides, cleaner cars, and transparent support.
What began as a vision to balance an imbalance has now turned into a movement of equality and justice — for drivers and riders. In an era of convenience through digital means, OTO Cabs differentiates by bringing back ethics, empathy, and equality into the ride-sharing process.
From commission madness to mindful commuting — that’s the OTO difference.
