In today’s digital-first world, a doctor’s reputation is no longer built only inside the consultation room; it begins long before a patient walks through the clinic doors. Yet, despite this shift, many healthcare professionals continue to struggle with one common challenge: finding a marketing partner that truly understands healthcare. For Abhishek Shetty, Founder of Digiscrub, this wasn’t just a business opportunity it was a gap waiting to be solved.
Seeing a Problem Others Ignored
Before founding Digiscrub in 2020, Abhishek worked with brands across the FMCG and hospitality sectors. While those industries embraced digital marketing with specialized strategies, he noticed that healthcare was being approached very differently. Doctors were often working with generalist agencies that handled restaurants one day, fashion brands the next, and medical practices in between. The result was campaigns that failed to understand patient psychology, ethical communication, or the trust required in healthcare. At the same time, many clinics relied on freelancers who made ambitious promises but struggled to deliver consistently. Websites lacked credibility, patient education was overlooked, digital strategies were inconsistent, and many practices remained dependent solely on word-of-mouth referrals. “Healthcare isn’t just another industry,” says Abhishek. “Patients don’t choose a doctor the way they choose a restaurant or a clothing brand. Their decisions are driven by trust, confidence, education, and reassurance. Marketing in healthcare requires a completely different mindset.”
Building a Healthcare-First Marketing Agency
Founded during the COVID-19 pandemic, Digiscrub was created with one clear objective: to become a specialized healthcare marketing partner rather than another full-service agency. Today, Digiscrub is a team of 15 professionals providing end-to-end digital marketing solutions exclusively designed for the healthcare industry. From branding and website development to SEO, Google Business Profile optimization, social media, YouTube strategy, paid advertising, and reputation management, every service is built around the unique needs of healthcare professionals. The agency has partnered with more than 100 healthcare professionals across Mumbai, Pune, Bengaluru, and other cities, working with specialists from multiple medical disciplines.
Delivering Measurable Outcomes
For Abhishek, success is measured by meaningful business growth not vanity metrics. Some of Digiscrub’s outcomes include:
- Helping a spine surgeon achieve a 104% increase in Google Business Profile calls, resulting in stronger local patient enquiries.
- Supporting an ophthalmology clinic in securing first-page Google rankings within six months through a focused SEO strategy.
- Helping an IVF clinic increase consultation bookings by 25% with a patient-centric digital approach.
- Using educational YouTube content to help doctors expand their reach beyond their home cities and attract patients from other states.
Rather than focusing only on impressions and follower counts, the agency emphasizes digital credibility, patient education, discoverability, and sustainable practice growth
More Than Marketing
Abhishek believes one of the biggest misconceptions in healthcare is that marketing is simply about advertising. “In reality, healthcare marketing is about building trust before a patient ever books an appointment. Every website, every video, every Google search result, and every piece of educational content influences that decision.”
A Message for Doctors
Having worked closely with healthcare professionals for years, he believes the industry is entering a defining phase.
“Some of the finest doctors remain invisible online, while others with stronger digital visibility are becoming the first choice for patients. Clinical excellence is essential, but in today’s world, digital credibility is becoming equally important. Good doctors deserve to be discovered.”
He also emphasizes that trust cannot be manufactured overnight.
“Building a trusted medical brand takes consistency, education, and authenticity. Our role is not to change who a doctor is, it is to ensure more patients discover the expertise they already have.”
