“Har Ghar Har Din Chicken Protein”, A Grassroots Initiative Driving Daily Protein Awareness
Across semi-urban and rural regions, nutrition awareness is steadily gaining momentum. Conversations around balanced diets and daily protein intake are no longer confined to metro cities; families in smaller towns and villages are increasingly recognising the importance of adequate protein for immunity, strength, and overall well-being. This shift in mindset marks a crucial step toward addressing long-standing dietary gaps.
With nearly 73% of women, men, children, and youth continuing to face protein deficiency, the need today goes beyond awareness; it demands practical, accessible solutions. Through its outreach initiatives, IB Group has encouraged families to incorporate adequate daily protein into their meals, highlighting chicken protein as an effective and affordable option to bridge nutritional gaps. IB Group has educated communities that 100 grams of ABIS Chicken provides nearly 27 grams of high-quality protein, supporting strength, immunity, and overall well-being. Through its structured and integrated supply chain, this nutritional value is consistently delivered to households across regions.
At the forefront of enabling this transition is IB Group, positioned as India’s leading integrated chicken protein company. The organization has developed a comprehensive farm-to-family ecosystem designed to ensure consistency, quality, and scalability. Through scientific feed production, structured farmer partnerships, modern processing facilities, and a strong cold-chain distribution network, the company has built a seamless value chain that connects rural production with household consumption.
This integrated farm model plays a vital role not only in strengthening nutrition security but also in enabling rural prosperity. Thousands of poultry farmers are supported with technical expertise, veterinary assistance, and assured procurement systems that provide income stability and reduce market uncertainties. In several regions, poultry farming linked with IB Group has become a dependable livelihood source, generating employment opportunities and strengthening local economies.
Equally significant is the assurance of safety and hygiene. With standardized processing systems and traceable supply mechanisms, the company ensures that safe, hygienic, and quality chicken consistently reaches family tables. This structured approach enhances consumer trust while maintaining strict quality benchmarks.
As protein awareness deepens and access improves, IB Group continues to emerge as a key driver of nutrition security empowering farmers, strengthening regional economies, and ensuring that high-quality protein becomes a daily reality for households across the country.
Speaking about the larger mission, Bahadur Ali, Managing Director of IB Group, said, ““Our vision is to build a self-sustaining protein ecosystem that connects village farms to family tables while strengthening farmer livelihoods and ensuring affordable nutrition for every household. Through our ‘Har Ghar Har Din Chicken Protein’ campaign, we reached more than 2,500 tehsils and directly engaged with thousands of people to explain one simple truth protein is the foundation of a strong body. When protein intake is adequate, children grow healthier, women face fewer nutrition-related challenges, and families become more resilient.
In many rural and semi-urban areas, protein consumption remains nearly 30% lower than required levels. We have worked to bridge this gap by educating communities that 100 grams of ABIS Chicken provides nearly 27 grams of high-quality protein in an affordable & accessible form. As India moves toward the vision of Viksit Bharat 2047 under the leadership of our Hon’ble PM Narendra Modi Ji , where healthcare and human development are national priorities, we believe strengthening protein access is a critical step toward building a healthier, stronger, and truly developed nation.”
From rural production hubs to structured urban distribution, IB Group’s model represents a holistic development approach where agriculture, health, and economic progress move forward together. The protein movement it is shaping today reflects not just a nationwide initiative, but a long-term commitment to India’s nutritional and economic resilience.
