My association with Radha Smelters is the longest and it is my longest brand endorsement since the year 2017: Daggubati Rana, Film Star and Brand Ambassador of the company
Hyderabad, December 07, 2021: The Home Minister of Telangana, Mohammed Mahmood Ali; Rana Daggubati, film star and brand ambassador of the company launched Radha TMT 550D LRF TMT Bars in a specially organised function held at HICC on Monday night.
Radha TMT 550D LRF is a unique brand. Before bifurcation, Telangana state witnessed poor growth due to poor infrastructure. Now it is witnessing all-round growth, thanks to the visionary development policies of Chief Minister K. Chandrasekhar Rao, said Mohammed Mahmood Ali, Home Minister, Govt of Telangana. The state laid down a red corporate welcome to all the industries, he added. The future for the real estate industry in the state is very bright, he concluded his address.
Change is common. There is so much change happening around us. But, my association with Radha Smelters is very long. It is my longest ever endorsement with it since the year 2017. It is a passionately driven company by a very progressive and committed family, said Rana Daggubati, while addressing the gathering after the launch.
The new product range of 550D LRF (Ladle Refining Furnace) TMT (Thermo Mechanically Treated) Bars is produced through LRF Route.
It is the first of its kind of a product produced by any steel company in South India. The product has higher ductility and tensile strength ideal for critical infrastructure projects and high-rise buildings.
With this new product launch and manufacturing capabilities, Radha TMT joins an elite group of large steel-producing companies like SAIL, JSPL, JSW and TATA.
Hyderabad soon is going to be the city of sky-scrappers. 40 to 50 new sky-scraper projects/apartments of 30 to 40 floors were announced in the last six months by several builders. This augurs good for the newly launched product besides many irrigations, infrastructure projects coming up in the state, stated Akshat Saraf, Director of Radha Smelters.
Radha Smelters is a Hyderabad based leading brand in South India in TMT bars. It has a 60 years of legacy in producing high-quality steel bars. Family run business, it is being run by the third generation.
The company aims to enhance its capacity from the current 0.4mn tonnes per annum to 1 mn tonnes by the year 2025.
It plans to invest Rs 75 to 100 crore in building additional capacity.
Higher ductility and tensile strength is the hallmark of this new range. The new range bars are considered ideal for critical infrastructure projects and high-rise buildings.
There are many grades in steel bars, 550D is a superior grade steel bar with high ductility. It is a special grade bar that only a handful of companies in India are able to manufacture. This grade is used for high rises and for bridges, dams, ports, flyovers, bridges, wind turbine foundations and other structures that require a high load-bearing capacity.
550D grade TMT bars are preferred for some specific properties that are resistant to earthquakes. These bars are resistant to earthquakes due to their soft pearlite core and can bear seismic and dynamic loading.
The company aims at a sales of 1,500 crores in the FY 22-23’, The turnover of the company for the FY 2020-21 was Rs 530crore and for FY 2021-22 will be 1000 crore.