Jivraj9 reimagining the tea tradition through superior quality and innovation

Jivraj9 reimagining the tea tradition through superior quality and innovation

Tea consumption has been an integral part of the routine lives of Indian people since times immemorial. Today, several brands are strengthening the tea tradition. Among them is Jivraj9, which is reimagining the landscape through best-in-class quality, commitment to customer service and a spirit of innovation. 

The brand currently holds a robust presence in Gujarat with 275+ authorized distributors, servicing over 50,000 outlets directly across the state. With a turnover of approximately Rs.400 crores, Jivraj Tea Ltd. is strengthening its foothold in Maharashtra, Rajasthan and Karnataka. It is also spreading its rich aroma overseas in the USA, Canada, UK, South Africa, New Zealand, Spain, Germany and many more.

In the future, the company plans to expand its operations in the Southern and Northern states. In the next five years, the company aims to achieve 3% to 4% of the total tea consumption of the Indian market through national distribution.

Jivraj9 was born out of a commitment to build an everlasting bond between the customer and the company by offering them the best quality product and fostering innovation. It is currently helmed by Mr. Viren Shah, whose exceptional decision-making skills and business acumen continue to guide the 360+ employees of the company for many years. Jivraj9‘s leadership team comprises Mr. Pathik Shah, Executive Director and Mr. Rushabh Shah, Executive Director.

“With a legacy of more than four decades, Jivraj9 is committed to redefining the tea market by offering the best-in-class quality and leveraging advanced technology to undertake safety and hygiene measures for our customers. Our core values of i) trust, ii) customer centricity, iii) partnerships, iv) people, and v) nation-building are intrinsic to our core philosophy as we continue scaling our presence,” said Viren Shah, Chairman and Managing Director, Jivraj Tea Ltd.

The brand is the brainchild of Shri Sureshchandra Jivraj Shah. All the blends of the tea had distinct flavor and quality, however blend no.9 was the highest-selling product from where Jivraj9 derived its name. The company now offers packaged tea in various sizes to tailor to the unique requirements of every customer.

Some of the flagship products of the brand include

I. Jivraj9 CAVA Green Tea Bags, laced with heavenly Indian spices perfect for Winter
II. Jivraj9 C.T.C Leaf Tea which is sourced from the finest tea gardens of Assam
III. Jivraj9 Masala Tea made by blending five distinct spices
IV. J9 Premium Leaf Tea, hand picked from Assam’s tea gardens and distinguished by deep golden-yellow color
V. Jivraj9 Premium Green tea bags for health-conscious customers and many more

In line with digitization, the brand has also forayed into the e-commerce model, selling varieties of tea online through its website (http://www.jivraj9tea.com), Flipkart and Amazon. The firm is headquartered in Surat.


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